In the short bit, some women of mixed race are sitting around singing about the crackers they're eating (Club brand). When one of the white women (very conservative-looking) sings to the tune of classic-rock band the Who's "Summertime Blues", the others laugh at her and the black woman also shakes her head derisively. It's mean-spirited, sadistic, anti-conservative fanaticism, anti-white racism thinly-veiled behind a "joke".

See, laughing WITH people is friendly. Denigrating them by laughing AT them is hostile and very definitely UNfriendly. I've noticed this is a trend - using anti-white racism veiled as "humor" in ads and in other mass media.

There are tons of reasons for advertisers to use hate to sell products. Nothing wrong (illegal) about that per se, but sewing anti-white racism makes me boycott Club crackers and wish failure on their company. 

See, I don't support companies that use anti-white racism in their ads.